Delhi beats Maharashtra as India's e-commerce hub: eBay

NEW DELHI: Delhi has toppled Maharashtra as the No. 1 market where maximum number of mobiles and accessories were sold online this year, e-commerce major eBay has said. Last year, Maharashtra was the top market of eBay. According to eBay's Census 2014, tier-II and -III cities are driving the e-commerce market in India, 

1 e-commerce hub with the maximum number of mobile phones and accessories sold," eBay said in a statement. The findings of this census are based on an analysis of all online buying and selling transactions by Indians on eBay between January 1, 2013 and June 30, 2014. EBay said that e-commerce in India has seen a significant upsurge with its penetration into 4,556 hubs in the country. Online shopping trends observed in these hubs convey the rapid pace at which the 3,313 tier-II and -III cities (Bharat Hubs) and 1,233 Rural Hubs are catching up with the top 10 metro hubs in the country,
 it added. There is an increase in usage of mobile devices to access internet. Besides, the deep penetration of mobile phones in non-metros has led to an increase in the number of people shopping online through their mobile devices, it said.


 "eBay India received 43% of traffic through mobile devices with 60% of products traded through mobile devices in India," it added. Customers have been shopping more for products in the lifestyle category with women shoppers in the country being the prominent contributors to the category, eBay said. The lifestyle category has increased its share in the pie to 45%, trailing the electronics category by just 2% now as compared to 7% in the previous census,


thus propelling Prime Minister Narendra Modi's 'Make in India' visionary campaign," it said. Of all states and union territories trading on eBay India, 35% of shoppers came from the Western region, while 30% shopped from the northern part of the country.

 Considerable traffic came from south India (standing at 27%), followed by eastern and northeastern p
art of the country at 6% and 1%, respectively, eBay said. Stay updated on the go with The Times of India’s mobile apps. Click here to download it for your device.